1. The knowledge necessary for performance of the basic tasks of the professional activity at the level of notion:
1.1. accounting;
1.2. statistics;
1.3. economics.
2. The knowledge necessary for performance of the basic tasks of the professional activity at the level of understanding:
2.1. commercial law;
2.2. law;
2.3. international marketing and economics;
2.4. business organization and planning;
2.5. professional terms in the official language and at least two foreign languages.
3. The knowledge necessary for performance of the basic tasks of the professional activity at the level of use:
3.1. marketing;
3.2. marketing planning;
3.3. marketing communications management;
3.4. advertising planning;
3.5. media planning;
3.6. presentation skills;
3.7. consumer behavior in the market;
3.8. basics of business;
3.9. visual design of products;
3.10. advertising laws and regulations;
3.11. basics of project management;
3.12. legal employment relationship;
3.13. civil protection;
3.14. labour protection;
3.15. environmental protection;
3.16. official language;
3.17. ability to communicate in two foreign languages;
3.18. informatics and information technologies;
3.19. business communication;
3.20. sociology;
3.21. principles of professional and general ethics.

1. Carry out professional analysis of work assignment, process information and select appropriate technologies for the implementation of the specific assignment.
2. Apply relevant laws, regulations, standards and technical documentation; possess knowledge of advertising and marketing industry-related laws and regulations; prepare business documents.
3. Use information search engines and selection tools.
4. Possess thorough understanding of the social situation and public processes.
5. Evaluate market situation and adapt company’s advertising strategy to market requirements.
6. Analyze macroeconomic situation and adapt company’s advertising strategy to macroeconomic conditions.
7. Use statistical information for the assessment of business environment.
8. Rationally organize implementation of inter-related work processes.
9. Design advertising services provision processes.
10. Apply relevant advertising formulas and principles.
11. Participate in project development, management and implementation.
12. Use only environmentally friendly technologies.
13. Be able to communicate fluently in the official language.
14. Be able to communicate in two foreign languages.
15. Use professional terminology in the official language and at least two foreign languages.
16. Work in a team/group; plan, organize and manage work of a professional team; prioritize work assignments; be able to work individually.
17. Develop innovations and carry out research activities.
18. Participate in organization and preparation of promotional and marketing activities.
19. Possess arguing and persuasion skills; be able to resolve problem situations.
20. Adhere to professional and general principles of ethics.
21. Comply with occupational health and safety, fire safety and hygiene requirements.
22. Systematically improve his/her professional qualifications.
23. Comply with environmental protection regulations.
24. Apply commercial and employment laws and regulations.

1. Ability to obtain information on the marketable services and requirements of the potential purchasers.
2. Ability to manage company’s advertising campaign, comply with its budget and study the effectiveness of advertising campaigns.
3. Ability to ensure compliance with the graphic identity of commercial services providers.
4. Ability to provide development and implementation of the necessary changes.
5. Ability to negotiate contracts on behalf of seller or purchaser and explain to the customer the sales and payment terms.
6. Ability to collect and summarize current information on public opinions.
7. Ability to promote employee loyalty to the company.
8. Ability to analyze market research results.
9. Ability to collect, group and process company’s advertising project data.
10. Ability to design advertising projects, handle inventory and control of materials.
11. Ability to analyze a variety of research and statistics data, summarize and process information.
12. Ability to determine the company’s strengths, weaknesses, opportunities and threats.
13. Ability to stay updated on advertising and marketing industry trends and activities.
14. Ability to plan implementation of marketing and advertising communication projects and campaigns.
15. Ability to organize work of subordinated marketing and advertising personnel.
16. Ability to negotiate contracts with customers and suppliers on behalf of the company.
17. Ability to control implementation of marketing and advertising campaigns and communication projects.
18. Ability to inform the purchaser about the goods sold or services provided.
19. Ability to negotiate with the purchaser the purchase of goods or services.
20. Ability to sell a product or service.
21. Ability to draw up written reports, records, provide a written and oral report on his/her activities and performance of the team.
22. Ability to study the industry experience of other countries.
23. Ability to creatively resolve professional tasks.
24. Ability to plan his/her activities in order to meet the specified deadline.
25. Ability to work independently.
26. Ability to work in a team and organize teamwork.
27. Ability to resolve problem situations.
28. Ability to collaborate with employees representing other professions.
29. Ability to argue.
30. Ability to comply with environmental and occupational health and safety laws and regulations.
31. Ability to communicate in the official language and two foreign languages.
32. Ability to use information technologies as appropriate to his/her professional activities.
33. Ability to apply business and employment laws and regulations.
34. Ability to adhere to the principles of professional ethics.
35. Ability to take responsibility for the results of his/her professional performance.